Sheahan Daniel, Executive Vice President – Consumer Banking of Nations Trust Bank, shares insights into the bank’s private banking offerings, which combine wealth management with lifestyle integration, technology, and global access. He highlights the bank’s strategic use of American Express, its appeal to emerging affluent segments, and its approach to balancing risk, growth, and personalised client experiences.
How would you define the evolving role of Private Banking in Sri Lanka’s current economic context?
Private Banking today goes far beyond just managing wealth. In a rapidly shifting economic climate, it has become about delivering holistic, forward-thinking financial solutions tailored to the aspirations and concerns of high-net-worth individuals. At Nations Trust Bank, our Private Banking arm is focused not just on protecting and growing wealth but on becoming a strategic partner in our clients’ financial journeys. That includes everything from local investments to international banking access and legacy planning.
What makes Nations Trust Bank’s Private Banking offering distinct from others in the market?
We believe differentiation comes from insight and intimacy. Our Private Banking clients gain access to a dedicated Relationship Manager, global investment opportunities, bespoke credit solutions, and curated lifestyle privileges that extend beyond traditional banking. What’s unique is the personalisation. From investment advisory to our art gallery-inspired Private Banking Centre, every detail is designed with the lifestyle of our clientele in mind. We don’t just serve clients. We understand them.
You mentioned lifestyle. Can you elaborate on how lifestyle integration is shaping your Private Banking strategy?
Today’s high-net-worth individuals value experiences just as much as financial returns. Our strategy integrates both. For example, we’ve invested in partnerships around golf, art, fine dining, and travel because they resonate deeply with our clientele. Whether it’s an exclusive art preview or private access to golf events, we aim to elevate the brand experience. It’s about being present not only in financial matters but in the moments that matter to them personally.
Let’s talk about Amex. How does American Express fit into the premium proposition of Nations Trust Bank?
Nations Trust Bank is proud to be the sole issuer and acquirer of American Express Cards in Sri Lanka, which gives us a unique strategic edge in the premium payments space. Amex is globally synonymous with exclusivity, service, and lifestyle access. We’ve built a locally relevant ecosystem around that. Our cardmembers enjoy benefits ranging from global travel privileges to fine dining and concierge services, all backed by the trust and innovation of NTB. For our Private Banking clients, it’s a seamless extension of their lifestyle where premium banking meets global access.
Are there specific customer segments you’re seeing growth in, especially with Amex and Private Banking?
We’re seeing strong growth among a new generation of affluent professionals. These include tech entrepreneurs, global consultants, and senior corporate executives. They’re digitally savvy, globally mobile, and expect seamless financial solutions. Our Private Banking and Amex propositions are well-positioned for this demographic. Additionally, with strategic developments such as international banks exiting the consumer banking sector, we see a significant opportunity to onboard discerning clients seeking a premium alternative.
With increasing digital adoption, how is technology being used to enhance your Private Banking and Amex offerings?
Digital is no longer just a support tool — it’s a key enabler of how we deliver value to our clients. In both Private Banking and our American Express portfolio, we are using technology to create more seamless and personalised experiences. At the same time, we recognise that trust and security are non-negotiable. Our digital platforms are built with advanced safeguards to ensure that client data and transactions remain highly secure. At Nations Trust Bank, our clients can engage with complete confidence. The future of Private Banking is a blend of high-tech and high-touch, and we are well-positioned to lead that transformation.
How do you balance risk and growth in your Private Banking business, especially given market volatility?
It’s a careful balance. Our investment advisory is grounded in global research and local insights. We focus on diversification, liquidity, and long-term growth while ensuring capital preservation. Our Relationship Managers work closely with clients to assess their risk appetite and financial goals, especially during volatile times. We are not in the business of just selling products. We are in the business of building resilient financial legacies.
What’s next for Private Banking and Amex at Nations Trust Bank? Any exciting developments you can share?
We’re expanding our global partnership network to give clients access to cross-border banking and investment opportunities. On the Amex side, we’re enhancing our premium card range with more regionally relevant travel and lifestyle benefits. We’re also piloting new experiences that blend art, design, and investment. It’s a nod to how culture and capital increasingly intersect.
For a client considering switching to Nations Trust Bank’s Private Banking or Amex, what’s your one-sentence pitch?
If you’re looking for a banking partner who not only manages your wealth but curates your world, Nations Trust Bank Private Banking and American Express offer the perfect combination of exclusivity and excellence.