Articles Tagged “Advertising”

  • Mudith-Ad-block

    No More Disruption, No More Ads?

    Advertising has traditionally relied on a simple strategy – find a newspaper article or TV or radio show that will attract target consumers and disrupt them with ads while they consume the content. This was a simple and efficient model which…

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    The Private Paradise Of Brands Whisperer RANIL DE SILVA

    My dream was to wake up in the morning and hear the ocean,” explains Ranil de Silva of the premise around which he built his Channa Daswatte-designed house in Kosgoda named Saffron and Blue. “Saffron is for hot and…

  • brands-as-champions

    Brands as champions of integration

    Sri Lanka is transitioning into a middle income country. What does this mean for the advertising industry? What do you anticipate will be the major challenges for the industry of this transformation? Sri Lanka has…

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    Digital Ebullience

    Advertising had its beginnings and is still dominated by Anglo Saxon firms. However Publicis – a French firm – stands out for its global success in an industry dominated by the Americans and British. It’s…