Articles Posted March 2015

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    Zen – Rohan Samarajiva

    What one word would describe you? Passionate What do you fear the most? Irrelevance What do you consider your greatest achievement? My students What is your idea of perfect happiness? Hard work, rewarded What do…

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    Fitness Fanatics Watch Out!

    Fitness tracking devices targeting amateur enthusiasts – counting the steps walked, calories burned and hours slept – have been on the market for some years. Popular fitness tracking products made by Fitbit, Nike and Jawbone have found a growing market of enthusiasts in…

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    How I Did It – B. Premalal

    EATING AN ELEPHANT Prime Lands Group’s Co-Founder and Chairman, B. Premalal, has built a remarkable business from scratch. He believes this success has been due not only to turning calculated risks into opportunities, but also knowing when to let…

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    How I Did It – Ajai Vir Singh

    STRUT AGAINST THE ODDS The odds were against him. He was in a foreign land, venturing into uncharted territory and nothing was going his way. Where most people would have thrown in the towel and moved on, Ajai Vir Singh could…

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    How I Did It – Jeevan Gnanam

    LIVING UP TO A LEGACY The rebel who ventured out on his own, Jeevan Gnanam has returned to St. Anthony’s Group to take the family business in new directions. St. Anthony’s Group is a family enterprise now transitioning to a…

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    How I Did It – Kushan Kodituwakku

    We are launching a new section in Echelon -‘How I Did It’ – dedicated to covering entrepreneurship. We aim to cover the triumphs, and sometimes the defeats, of being an entrepreneur. These are first-hand accounts of the most…

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    The Au Naturale Home Of ROHAN FERNANDO

    “My favourite wood is Kumbuk.” This is not what I expect to hear from Rohan Fernando, the head of HVA Foods PLC, known for their brand Heladiv. After all, he is famous for being the tea guy. But stepping into…

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    Pegging Risk to Uncertainty

    In the current extremely volatile Sri Lankan market, an investor would be better off holding stocks with beta value less than 1 rather than those above 1. Atchuthan Srirangan comes to this conclusion after compiling all Colombo Stock Exchange listed stocks by beta…

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    Gravity in Sri Lanka

    Did you know that gravity’s pull in Sri Lanka is weaker than it is almost anywhere else? No, not cocktail conversation, I mean literally: you weigh just a teensy bit less in Sri Lanka than you would…

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    No More Disruption, No More Ads?

    Advertising has traditionally relied on a simple strategy – find a newspaper article or TV or radio show that will attract target consumers and disrupt them with ads while they consume the content. This was a simple and efficient model which…